Orton Design
DO
UK Infrastructure Bank
Create a modern yet timeless brand identity and website for the UK Infrastructure Bank in line with their objectives.
Identity & branding, Digital,
Web design
Services
HM Treasury
Client
2021
Year
In November 2020 the UK government announced its plan to launch a UK infrastructure bank dedicated to green infrastructure projects. With the bank's core mission being to "finance a green industrial revolution and drive growth across the country"
Launched in June 2021. The bank stands as a dedication by the UK to meet its 2050 Net Zero climate goals whilst levelling up the UK economy.
It's identity needed to reflect these key objectives.
The narrative of the UK's most ancient infrastructure project playing its part in the identity of an institution dedicated to the creation of its most modern. Was one that I found great inspiration in, as well as HM Treasury, as it was chosen as the selected path forward from initial proposals.
As Stonehenge was carved from ancient stones, so too would the banks identity, carving it's initials from one of the famous neolithic stones.
Ancient & Modern
Prepared alongside the visual identity was a full brand package. This included examples and suggestions for typography, palette, imagery. The brands primary palette features the two greens used in the banks logo.
The greens helping to visual represent the banks dedication to net zero.
Identity
All Projects
Delivered alongside the full brand proposal and guidelines was a selection of print products for the banks launch day including stickers, leaflets, vinyl graphics, display boards and banners